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OUR VALUES

Fully covered by intention

Rooted in Islamic values, principles, and obligations, we intentionally create designs that offer full coverage. You shouldn’t have to compromise your beliefs to look and feel your best. We’re committed to making modesty always an easy and empowering choice for you.

Honoring every woman

We believe in celebrating every season of a woman's life. Whether you are a student, a nursing mother, or a woman with beautifully unique curves, we have something for everyone. Our size-inclusive silhouettes are designed to flatter every body with grace, comfort, and elegance.
Black and red abaya on a wooden floor with a white wall background

Crafted with love and integrity

Each piece is made with love, care, and meticulous detailing; from premium fabric sourcing to expert tailoring in the UAE. From the first sketch to the final stitch, we uphold thoughtful ethical practices at every stage. Quality, comfort, and craftsmanship are at the heart of everything we do.
A person wearing a dark purple satin silk abaya with buttons at the front and handwork on the front and back, with matching chiffon hijab.

Community-driven

Each sale contributes to the National Zakat Foundation (NZF), extending dignity and support to our Canadian neighbors in need. Caring for our community is a core part of our religion.

Let customers speak for us

from 3 reviews

I love this abaya! It is so comfortable and flattering. You can tell that the material is of amazing quality and considering how reasonable pricing is on top of that, I will definitely be back for more inshaAllah!

Aliyah
HIDAYA - Everyday Nada Abaya
HIDAYA - Everyday Nada Abaya

Beautiful great fit and fabric

Anonymous
DEENA - Front Zipper Nursing-Friendly Nada Abaya
DEENA - Front Zipper Nursing-Friendly Nada Abaya

Customers are saying

4.67 ★ (3)
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Real customer stories

4.67 ★ (3)
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